Who are we looking for?

Choice Hotels, one of the world’s largest lodging franchisors, has an exciting new opportunity as our Foundation Strategic Initiatives Brand Management Director in the Brand Management and Design organization. This is the team that continually strengthens and evolves our brands’ value proposition to deliver exceptional experiences for guests, to increase owner and consumer satisfaction, drive unit growth and improve franchisee profitability. As a key member of the team, you will collaborate with the Senior Director, Foundation Brand Strategy on the development and execution of brand strategy and performance-driving initiatives, in alignment with the overarching portfolio strategy and corporate business objectives driving the future vision.

Are you passionate about brand management, agile and focused on delivering results in a highly collaborative environment? We invite you to apply today for our Foundation Strategic Initiatives Brand Management Director role today and #MakeItYourChoice.

Your Responsibilities

Brand & Strategic Initiatives Planning

• Works closely with cross-functional partners to represent brand priorities and positioning, develop project plans for key strategies, and align key stakeholders to meet deadlines.

• Identify consumer and owner opportunities and develop brand plans to set the strategy for product and guest experience and tactics to evolve the brand value propositions.

• In collaboration with Sr. Director, leads brand building and new brand launch activities including positioning agency management, brand concepts for research, brand support plans, and cross functional lever management.

Business Management & Performance Analysis

• Monitors and tracks performance for the brand and its competitors to include directing cross-functional teams in custom analyses designed to track initiative success, for key committee meetings, and/or identify new opportunities to ensure brand goals are achieved.

• Partners with cross-functional experts to strategize ways to improve key performance metrics including net unit growth, occupancy, room rate and cost to operate.

• Contribute to the development of executive-ready deliverables that detail the drivers of brand performance and present business cases to strengthen the brand’s competitive position.

Brand Champion

• Acts as the Brand Champion across Choice Hotels departments, including Development, Finance, Marketing, Openings Services, and Design & Architecture to represent the brand, review development materials, and maintain brand integrity throughout the sales planning and execution lifecycle to drive strong pipeline growth and openings.

• Acts as the Brand Champion with franchisees, including development and presentation of the brand sessions at Convention, developer presentations & events, and with owner associations.

• Prepares and delivers professional and effective communications to convey brand strategy, brand initiatives, and brand performance to a variety of audiences, utilizing a variety of tools and methods (e.g. presentations, spreadsheets, videos).

Your Experience, Skills & Competencies

• Bachelor's degree in related field or equivalent experience

• Master’s degree in related field preferred

• At least 7 years’ experience in required in brand management, strategy, or management consulting, preferably for hospitality company or a multi-unit franchise organization

• Strong track record of success in translating organizational strategy to business plans and execution, including building business cases, gaining internal/external support, and directing results-oriented implementation.

• Strong business acumen; proven success in collaborating with business leaders across organizational lines to ensure a solutions-focused approach to supporting achievement of corporate business objectives.

• Excellent leadership skills; proven ability to collaborate and develop relationships with associates at all levels and to drive results in a team-oriented environment.

• Strong analytical and problem-solving skills.

• Excellent verbal and written communication skills with the ability to create clear messaging across a variety of audiences.

• Proven strategic agility and ability to manage multiple priorities and projects simultaneously.

• Proficient in Microsoft Outlook, Excel, PowerPoint and Word

• Ability to travel up to 25% of the time

• Demonstrates key competencies to include Driving Results, Persuasion, and Ensuring Accountability

Your Team

This is an individual contributor role that will report to the Senior Director, Foundation Brand Strategy. You will have two peer teammates and collaborate with cross functional departments on a regular basis.

Your Work Location

As our Brand Management Director, you will be based in our beautiful, state-of-the-art worldwide corporate headquarters in North Bethesda, MD. Less than 15 miles from Washington, DC, we’re located one block away from the North Bethesda Metro station, with service on the Red Line and the MARC Brunswick line, easy access to I-270, and plenty of free parking provided by Choice Hotels.

Right now, our associates in corporate headquarters are working in a hybrid environment: four (4) days per week in the office and virtual from your home office the remaining day. We provide flexibility and encourage ongoing communication with your leadership to establish expectations about your unique needs.

About Choice

Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With nearly 7,500 hotels, representing nearly 630,000 rooms, in 46 countries and territories as of September 30, 2022, the Choice® family of hotel brands provide business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upper upscale, upper mid-scale, midscale, extended-stay, and economy segments. The award-winning Choice Privileges® loyalty program offers members a faster way to rewards, with personalized benefits starting on day one. For more information, visit www.choicehotels.com.

At our worldwide corporate headquarters in North Bethesda, MD and St. Louis Park, MN as well as our technology center in Scottsdale, AZ, and through our associates around the globe, we keep Choice hotels thriving by serving as a champion for our franchisees and providing cutting-edge technology.

* PLEASE NOTE: This role is not eligible for sponsorship *

Ability to model Choice’s Cultural Values: Welcome and Respect Everyone, Be Bold, Be Quick, Listen, Be Curious and Show Integrity.

​ CONNECT THE WORLD THROUGH THE POWER OF HOSPITALITY

We bring together the people, brand and technology that enable the success of others – welcoming every guest, every partner, everywhere their journey takes them.

Visit http://careers.choicehotels.com to learn more.