Job Information
AbbVie Media Manager, HCP Immunology in Mettawa, Illinois
Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.
Job Description
The Media Manager, HCP Immunology position partners with our HCP Immunology brand teams to set paid media strategies, determine advertising channels and establish media spending by channel. The Media Manager will work across all areas of the organization to communicate media strategies, plans, and results for both consumer and professional media. Working with our media agency of record, you will develop and execute strategic media plans for a set of brands/indications (HCP Immunology). You should have experience in uses of traditional and digital media channels, as you’re expected to conceive, plan and execute winning, innovative media solutions across various products consistent with each brand’s business strategies.
More specifically, you will be responsible for the development and execution of all media activities under your assigned brands/indications (HCP Immunology), identifying target audience and ideal channels to reach our target. Duties include working with our media agency to identify and recommend media outlets that fit the target audience, implementing the schedule via the agencies, disseminating media flowcharts and placed buys, and manage media billing process. You will provide divisional POVs and white papers, make presentations to the Marketing teams as well as with cross functional teams.
ESSENTIAL RESPONSIBILITIES:
Media Strategies and Planning
Ensures all media strategies ladder up to and deliver on the brand business goals and objectives
Ensures media strategies are strong and push brands towards results
Ensure each plan has innovation, test & learn components
Push the envelope for ways to bring creativity and innovation to the media plans
Works with the media agency to translates media strategies into tactics
Media Buying and Buy Stewardship
Ensures media agency teams come with great ideas, strong executions, efficiencies and effective measurement for assigned brands/indications
Manages and implement approved media plan ensuring flawless execution and all deadlines are met
Review vendor consideration set with the agencies
Brand/Agency Management
Develop and maintain effective day-to-day relationships with Marketing teams and our agency of record
Thorough understanding of brands’/indications' business and important facets
Coach, mentor, motivate agency personnel
Review all brand sharing documents and ensure accuracy
Media Administration
Ensure internal and Agency AOR teams are adhering to planning process, policies & procedures for assigned accounts
Ensure all Media budgets are met and constantly monitored
Ensures all weekly/monthly reporting is received and shared internally in a timely fashion
Participating in media agency feedback surveys as well as performance review meetings
Industry Knowledge
Thorough understanding of industry trends, audience trends, promotional resources, competitive landscape
Attend industry trade shows to keep current on marketplace knowledge
Competitive Tracking and Analysis
Tracking/monitoring media activity, including competitive analysis
Disseminate competitive reporting to brand teams and data analytics groups
Collaborate with Public Relations and other advocacy groups
Qualifications
GENERAL QUALIFICATIONS:
College degree with 5-8 years of Paid Media experience at a paid media agency. Experience with paid media in the Pharma industry, especially HCP Immunology, is preferred. Prior media agency experience is a must.
DESIRED QUALIFICATIONS:
Must be able to determine brand’s media goals, strategies, tactics and provide recommendations to internal clients
Ability to manage multiple projects and vendors simultaneously with high attention to detail and adherence to departmental process
Ability to multi-task and oversee several media plans, vendors, internal constituents, at one time, face many deadlines and coordinate activities of different groups of individuals
Extremely organized and proactive with the ability to collaborate in a fast-paced team environment
Attend media industry trade shows to keep up on anything new in the marketplace
Must be able to negotiate with vendors, agencies
Familiarity with PHRMA, CFR, Sunshine Act & global pharmaceutical requirements a plus
GENERAL COMPETENCIES:
Strong communication (both written and verbal) and business acumen
Strong Project Management skills
Strong with Microsoft software tools, including Word, Excel, Power Point, Outlook, and able to learn new software programs specific to the Media industry
Knowledge of third party data sources like Nielsen, MRI, IMS, Simmons, Kantar, AdViews and third party tools like Media Tools, Media Ocean, etc.
Strong functional knowledge; can be viewed as a Subject Matter Expert in media across channels
Inquisitive with strong analytical skills, including the ability to infer and apply learnings
Ability to work effectively with cross-functional teams and influence to ensure deliverables and deadlines are met
Strong Agency management, including the ability to delegate responsibility, overseeing and management work and priorities, provide coaching/mentoring/difficult feedback to ensure AbbVie’s high-quality standards are always met
KEY LEADERSHIP COMPETENCIES:
Builds strong relationships with peers and cross functionally with partners outside of team to enable higher performance
Learns, fast, grasps the “essence” and can change the course quickly where indicated
Raises the bar and is never satisfied with the status quo
Creates a learning environment, open to suggestions and experimentation for improvement
Embraces the ideas of others, nurtures innovation and manages innovation to reality
SIGNIFICANT WORK ACTIVITIES:
Continuous standing or sitting for prolonged periods of time (more than two consecutive hours in an 8 hour day)
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short-term incentive programs.
This job is eligible to participate in our long-term incentive programs
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.
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